Audits
Website, Socials, Content
Why Do You Need a Digital Marketing Audit?
A digital marketing audit is not about finding weaknesses, it’s about opportunities. We analyze your current efforts to discover what are you doing right and where is the room to play with to have the most impact. Here’s why an audit can be valuable for your business:
Uncover Hidden Issues: Sometimes you get the technical problems or the missed opportunities within your digital strategy stopping you in your tracks. If you're looking to fix these and continue, then an audit highlights these.
Improve Your SEO: Next, we’ll assess your website’s SEO performance to see just how well it’s been optimized for search engines. If you’re not ranking as highly as you should be, we’ll discover why and what we can do about it.
Optimize Your Social Media: Is your audience engaged with your social media? We’ll judge your posts, your audience interaction and, more generally, your presence on all social channels to make sure there’s nothing out of place with your social strategy with regards to the goal.
Evaluate Your Content: A content audit is an analysis of your blog posts, articles and other resources and whether they generate traffic, build trust and generate leads. If your content doesn’t serve your audience as well as it should, we’ll help you increase your success.
Enhance Your PPC Campaigns: We will analyze your PPC advertising efforts from ad copy, targeting to use of budget. This will give you a good sense of what’s working and not working with your paid campaigns and where they can improve for better ROI.
What is a Digital Marketing Audit?
A digital marketing audit is a deep dive into your online presence, strategies, and performance. It’s a method to find out what’s working, what’s not, and where you can make changes to help your business grow.
Precision Pixel Promotions find that an audit is the first step to understanding how your digital marketing is doing along with your target goals. Whether it’s your SEO, social media, content, or PPC campaigns, a detailed audit can help us review everything and provide recommendations to enhance your performance.
What Does Our Audit Include?
Here’s what you can expect when we conduct a digital marketing audit for your business:
Website and SEO Analysis: Next we’ll dive deep into your website’s performance — page load times, mobile responsiveness, SEO optimization — the works. It will help in the process of identifying any technical SEO issues and ways of reaching for perfection.
Content Review: We will evaluate your existing content in terms of quality, relevance and effectiveness. An example of this includes blogs, articles, etc. to check on whether or not they’re keeping your audience engaged as well as converting.
Social Media Evaluation: We will evaluate your social media profiles (on Twitter, LinkedIn, Facebook, Instagram, etc.), your posting frequency, your engagement, and your overall performance to make sure you are connecting with your audience on the right platforms.
PPC Audit: We’re going to check how your pay per click campaigns are spending their ad spend. Keyword analysis, ad copy review and conversion tracking are also in here.
Competitor Analysis: We’ll learn how you compare to the other players in your industry and what opportunities exist for you to stand out on the playing field.
How Can a Digital Marketing Audit Help Your Business?
A digital marketing audit offers you the insights and direction you need to improve your strategy in order to produce better results. When you understand your current performance, you’ll be able to make data driven decisions to fuel your growth.
Here at Precision Pixel Promotions we don’t just produce reports, we produce actionable insights and a roadmap to empower you to succeed.
Ready to discover untapped opportunities within your digital marketing approach? We’re only a contact away, so book a digital marketing audit today!