Individual Pricing
alacarte
Available for those looking for services without committing to a contract, prices are listed at their starting rate and how they scale with scope of the work involved.
Click each service for more information.
Website Optimization & SEO
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Standard ($200): A smaller website with fewer pages (10-15), where performance and technical issues can be identified quickly. The audit includes core metrics like page speed, SEO, and user experience.
Comprehensive ($400): A larger or more complex website with multiple pages (50+), advanced functionality (e.g., e-commerce, dynamic content), and deeper analysis of SEO performance, technical issues, and user behavior patterns.
Why the price may scale: The more pages and complexity a website has, the longer the audit takes. E-commerce sites, for example, often need a more detailed audit due to checkout processes, product pages, and transactional elements.
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Simple Website $50
Our Simple website service offers a hassle-free solution for those who need a simple and cost-effective website.
Standard Website $300
Comprehensive website design using platforms that combine stunning templates, intuitive drag-and-drop functionality, and powerful customization options. More attention is paid to the details with 5 page revisions allowed before incurring additional costs.
Comprehensive Website $900
Our in-depth website design package offers comprehensive solutions for businesses with complex needs. With a focus on sales functionality, we create a tailored website that maximizes your online presence and drives conversions.
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Low End ($300): For websites that are almost mobile-friendly but need small tweaks, such as adjusting fonts, buttons, or layout for better mobile viewing.
High End ($700): Websites that need significant layout overhauls or custom coding to ensure compatibility across all mobile devices, including touch-friendly design adjustments and cross-platform testing.
Why the price may scale: Websites that require heavy redesigns or have complex mobile functionality (e.g., mobile checkout for e-commerce) take more time and effort to optimize.
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Low End ($500): For smaller websites (10-20 pages) where meta descriptions, title tags, and header optimizations are relatively straightforward.
High End ($1,200): Larger websites (50+ pages) or more complex sites that require deep SEO work across multiple pages, including internal linking strategies, keyword placement optimization, and detailed content recommendations.
Why the price may scale: The more pages and content a website has, the more in-depth the on-page SEO work becomes. For larger sites, creating an internal linking structure and optimizing multiple page elements can be labor-intensive.
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Low End ($600): Smaller websites with basic technical SEO needs, such as sitemap creation, robots.txt file setup, and resolving minor crawl issues.
High End ($1,500): Websites with complex structures, broken links, and deeper issues like crawl errors, indexing problems, and the need for structured data (schema markup). Often includes advanced technical elements such as custom canonical tags, URL structure optimizations, and multi-language support.
Why the price may scale: Complex websites with intricate navigation, large product catalogs, or multi-language setups require more detailed work to ensure everything is indexed properly and meets search engine requirements.
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Low End ($300): Basic keyword research for smaller businesses targeting a local market or niche industry, with fewer keywords to analyze and optimize for.
High End ($800): In-depth keyword research for larger businesses, especially those in competitive industries or with national/international reach. This includes competitive analysis, long-tail keywords, and keyword difficulty assessments across multiple markets.
Why the price may scale: Larger or more competitive markets require more extensive research to find relevant keywords that will drive traffic. Businesses targeting multiple regions or audiences need a more thorough analysis of search trends and competition.
User Generated Content
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Basic Blogs (300-500 words)
Price: $50 - $150
Low End ($50): Simple, short content such as basic blog posts that require minimal research and focus on a single topic. Ideal for quick overviews or announcements.
High End ($150): Blog copy with targeted messaging, incorporating basic keyword research, or designed to meet specific SEO goals. Slightly more detailed or technical topics may also fall into this category.
Why the price may scale: The more research or SEO optimization required, the more time and effort go into creating content that resonates with your target audience. More strategic content will also need tailored messaging.
Standard Blogs (500-800 words)
Price: $150 - $250
Low End ($150): General blog posts that require moderate research or industry knowledge but cover less in-depth topics. Suitable for regular blog updates or light informational content.
High End ($250): Blog posts that require deeper research, analysis, or expertise in a specific field. These blogs may also involve some keyword optimization and be used for more competitive content strategies.
Why the price may scale: Blogs that involve more in-depth research or are tailored to specific industries or niche audiences require additional effort in terms of gathering data, statistics, or supporting evidence.
In-Depth Articles (1,000-1,500+ words)
Price: $300 - $400
Low End ($300): Articles requiring moderate research, analysis, and integration of data. These are generally for topics that need more explanation and insight but are still relatively straightforward.
High End ($400): Long-form articles that require significant research, potential interviews with subject matter experts, or more complex data integration. These are typically thought leadership pieces or highly specialized content.
Why the price may scale: In-depth articles require more time for research, data gathering, interviews, and content structuring. Longer articles with expert insights or technical knowledge take significantly more effort to produce.
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Low End ($25): Short, simple ad copy for platforms like Google Ads or social media. Focuses on quick, straightforward messaging with minimal targeting.
High End ($75): Strategic ad copy designed to target specific audiences, incorporating keyword research, competitive analysis, or specific calls to action based on customer segments.
Why the price may scale: More strategic and targeted ad copy takes extra time for audience research and requires a deeper understanding of the campaign objectives. Higher-level copy involves writing with precise outcomes in mind, such as conversions or sales.
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Per Post:
Low End ($50): Simple text-based posts or basic image posts with minimal copy. Ideal for casual updates or promotional posts with a single message.
High End ($150): More complex posts that involve custom graphics, animations, or strategic campaigns aimed at increasing engagement. These may include multi-part stories, detailed captions, or calls to action tied to broader marketing goals.
Why the price may scale: Posts that involve custom design elements, graphics, or integration into a broader campaign strategy require more creative input and time, which leads to higher costs.
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Price per Ad Creative: $50 - $300
Low End ($50): Basic static image ads or simple text-based ads for one platform (e.g., Google Ads or Facebook Ads). This option is ideal for smaller businesses or campaigns that need straightforward, effective design with minimal customization.
High End ($300): More customized ads for multiple platforms, including custom graphics, animations, and A/B testing variations. This option is perfect for businesses looking to run more complex campaigns that need high-quality, strategic design.
Why it scales: The price varies depending on the complexity of the ad and the type of media used. Simple designs are faster to create and less resource-intensive, while custom designs, animations, and multi-platform variations require more time and creative expertise.
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Base Pricing
Show-Up Fee: $200
Charged upfront and billed regardless of what happens on the day of the shoot. This ensures that you have reserved our time and resources for your project.
On-Site Hourly Rate: $100/hour
Billed for the time spent on-site, whether it's setting up, shooting, or overseeing the project.
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Camera Photography: $8 per photo
Professional on-the-ground photography, including basic editing. Great for events, headshots, and product photography.
Camera Videography: $20 per gigabyte
Priced by size of footage. Ideal for promotional videos of event highlights.
Drone Services
Drone Photography: $5 per photo
Capturing aerial views of landscapes, real estate, or events with minimal post-processing.
Drone Videography: $15 per gigabyte
Priced by the size of the footage captured. Ideal for dynamic aerial footage for promotional videos or event highlight
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Photography Edits
Price Range: $100 - $300
Low End ($100): Covers basic adjustments like color correction, cropping, and minor touch-ups. These edits are quick and straightforward, typically applied to individual images or small photo batches.
High End ($300): More complex editing tasks, such as detailed retouching, background removal, or handling large photo batches. These jobs require more time and precision, especially for professional photography.
Why it scales: The price increases with the level of customization and the number of photos. Simple edits are quicker to execute, while more detailed edits like background changes or retouching require specialized skills and additional time.
Photo Restoration
Price Range: $150 - $500
Low End ($150): Covers basic restoration work, such as correcting minor discoloration, fixing small scratches, and brightening faded images. Ideal for photos with minimal damage.
High End ($500): Involves more intricate restoration, such as repairing large tears, reconstructing missing parts, or correcting severe fading or discoloration. This level of work requires detailed craftsmanship and careful digital reconstruction.
Why it scales: The complexity of the damage dictates the cost. Minor issues like small scratches or slight fading can be corrected quickly, while severely damaged or old photos require significant time and effort to restore.
Video Editing
Price Range: $200 - $1,500
Low End ($200): Basic editing of short videos (up to 1 minute), including cuts, transitions, and music overlay. This involves straightforward tasks and minimal footage handling.
High End ($1,500): Advanced editing for longer videos (3-5 minutes) with multiple scenes, complex transitions, color grading, and effects. This level of editing often includes detailed post-production work like audio balancing and visual effects.
Why it scales: Simple cuts and transitions are quick to apply, but longer videos with advanced edits like color grading, effects, and multiple scenes require significantly more time, effort, and technical skills. The complexity of the project drives the price higher.
Social Media
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Social Media Audit
Price per Audit: $500 - $1,000
Low End ($500): A basic audit covering up to 2 platforms (e.g., Facebook and Instagram). This includes profile optimization, a performance review of recent posts, and basic audience analysis to identify key insights and areas for improvement.
High End ($1,000): A comprehensive audit covering up to 4 platforms (e.g., Facebook, Instagram, LinkedIn, Twitter). This includes a full analysis of profile optimization, content performance, audience demographics, engagement levels, and competitor analysis, along with detailed recommendations for improving your strategy.
Why it scales: The price increases based on the number of platforms analyzed and the depth of the audit. Basic audits focus on key performance indicators and general improvements, while comprehensive audits provide deeper analysis, competitive insights, and actionable strategies across multiple platforms, requiring more time and expertise.
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Profile Optimization
Ensuring that all profiles are fully filled out with essential information, such as bios, contact details, and links to websites. We also optimize profiles for searchability by incorporating relevant keywords and hashtags.
Review branding elements like logos, banners, and color schemes to ensure consistency across all platforms, providing a cohesive brand identity.
Content Performance Review
A detailed analysis of recent posts to assess engagement metrics (e.g., likes, comments, shares), reach, and impressions. We identify which content types are performing well and which need improvement.
The higher-end audit includes more in-depth insights into content types that resonate with your audience and suggestions for future content creation based on performance.
Audience Analysis
Reviewing the demographics of your followers (age, gender, location, and interests) to ensure you’re reaching the right target audience. This includes analyzing audience engagement levels and patterns.
The higher-end service provides deeper insights into audience segments and tailored recommendations to adjust targeting and improve engagement.
Engagement & Interaction
A review of how your audience interacts with your content, including likes, shares, and comments. We also evaluate your responses and engagement efforts to build stronger relationships with your audience.
For higher-end services, we analyze customer sentiment and recommend strategies to boost interaction and build a loyal following.
Competitor Analysis
A comparison of your performance with key competitors to identify areas where your strategy may fall short or opportunities where you can outperform them.
This includes reviewing competitors’ posting frequency, engagement rates, and content strategies to uncover best practices and gaps in the market.
Recommendations for Improvement
Based on the audit, we provide actionable recommendations to improve your social media strategy. This could include adjustments to content frequency, type of posts, and engagement techniques.
The higher-end service offers a more comprehensive strategy that includes content suggestions, audience engagement tactics, and platform-specific optimizations for long-term improvement.
Consultation (Higher-End)
For higher-end audits, we include a 1-hour consultation session where we discuss the audit findings and offer training on how to optimize your profiles, use platform features more effectively (e.g., stories, hashtags, keywords), and implement the recommended content strategy.
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Low End ($500):
Profile optimization for up to 2 platforms (e.g., Facebook, Instagram, LinkedIn)
Basic content strategy (e.g., posting schedule, type of content to share)
Light branding consistency check (ensuring logos, colors, and tone match across platforms)
High End ($1,000):
Profile optimization for up to 3 platforms (e.g., Facebook, Instagram, LinkedIn, Twitter)
More detailed content strategy, including initial post ideas and content calendar template for the first month
Comprehensive branding consistency check (detailed review of visuals, tone, messaging, and alignment with business goals)
Includes light training or consultation on optimizing profile features (such as hashtags, keywords, or bio updates)
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Profile Optimization
Ensuring that all profiles are fully filled out with bios, contact information, links, and optimized for searchability (using relevant keywords or hashtags).
Branding elements like logos, banners, and colors are consistent across all platforms.
Basic Content Strategy
Outlines a plan for what types of content to post (e.g., blogs, images, videos), frequency of posting, and which platforms to focus on.
The higher-end service may include a 1-month content calendar with suggested posting times and initial content topics.
Branding Consistency Check
A quick review of visuals, tone, and overall brand messaging to ensure consistency across platforms.
The higher-end service includes a deeper review of messaging and alignment with business goals, along with recommendations for improvements.
Consultation (Higher-End)
Offering light training or a short consultation session (1 hour) on how to optimize social media profiles, use platform features effectively (e.g., stories, hashtags, keywords), or how to implement a content strategy going forward.
Advertising
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Low End ($1,000):
Basic campaign setup for a single platform (e.g., Google Ads or Facebook Ads)
Keyword selection for a smaller set of targeted keywords
Basic audience targeting (demographics, location)
Simple ad copy creation (1-2 ads)
Initial performance tracking setup (simple metrics like clicks, impressions)
High End ($2,500):
Comprehensive campaign setup for multiple platforms (e.g., Google Ads + Facebook Ads)
Advanced keyword selection, including long-tail keywords and competitive research
Detailed audience targeting with custom audiences, lookalike audiences, and geographic/interest-based segments
Multiple ad copy variations (3-5 ads) with A/B testing setup
Advanced tracking setup, including conversion tracking and pixel setup for retargeting
Initial performance analysis with recommendations for optimization
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Campaign Setup
Low End: Focused on setting up a campaign for one platform (Google Ads or Facebook), with essential elements like targeting and budget.
High End: Includes multiple platforms or campaign types (e.g., Google Search + Display Network), with a more detailed setup for cross-platform consistency and effectiveness.
Keyword Selection
Low End: Basic keyword selection, focusing on a smaller set of targeted keywords for a local or niche campaign.
High End: Advanced keyword research, including competitive analysis, long-tail keywords, and a focus on maximizing ad relevance for broader campaigns or more competitive industries.
Audience Targeting
Low End: Simple audience targeting based on demographics (age, gender, location).
High End: Detailed audience segmentation, including lookalike audiences, custom audiences, retargeting, and interest-based targeting for more refined campaign reach.
Ad Copy Creation
Low End: 1-2 ad variations with straightforward calls to action, optimized for the selected platform.
High End: 3-5 ad variations with A/B testing setup, allowing for the testing of different messaging, formats, and calls to action across the target audience.
Performance Tracking
Low End: Basic setup of performance tracking tools (Google Ads dashboard or Facebook Ads Manager), focusing on metrics like impressions, clicks, and cost per click (CPC).
High End: Advanced tracking setup, including conversion tracking (e.g., form submissions, sales), pixel setup for retargeting, and integration with Google Analytics for deeper insights.
Initial Performance Analysis (High End)
High End Only: A brief performance review after the campaign has run for a set period, including recommendations for optimizing ad spend, adjusting targeting, or refining ad copy based on the initial results.
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Low End ($300):
Basic newsletter template design (1 design)
Simple email automation setup (e.g., basic welcome email or thank you message)
Basic list segmentation (e.g., by location or purchase history)
High End ($800):
Multiple custom newsletter templates (up to 3 designs)
Comprehensive email automation (e.g., multi-step drip campaigns with triggers based on user behavior)
Advanced list segmentation (e.g., segmentation based on engagement levels, demographics, or purchase frequency)
Integration with CRM or e-commerce platforms for personalized email marketing
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Newsletter Template Design
Low End: Simple, professional email newsletter template design (1 design), branded with the client’s logo, colors, and fonts for consistency.
High End: Up to 3 fully customized templates for different types of campaigns (e.g., promotions, updates, and engagement emails), including A/B testing options for design and copy.
Email Automation Setup
Low End: Setup of basic email automation, such as a welcome email or a thank-you follow-up email after sign-ups or purchases.
High End: Full automation setup, including multi-step drip campaigns triggered by user behavior (e.g., abandoned cart emails, re-engagement campaigns, or loyalty series). This includes logic-based workflows to deliver targeted content based on user actions.
List Segmentation
Low End: Simple segmentation of the email list, such as by geography or basic demographics.
High End: Advanced segmentation, such as by user behavior (open rates, clicks, purchases), demographic information, engagement levels, or specific customer journeys. This could also include integration with a CRM or e-commerce system to tailor email campaigns based on individual user data.
CRM or E-Commerce Integration (High End)
High End Only: Integration with the client’s CRM (Customer Relationship Management) or e-commerce platform to pull in data for highly personalized email marketing (e.g., product recommendations based on previous purchases, tailored offers, or membership milestones).
Analytics & Branding
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Low End ($150):
Basic Google Analytics setup
Google Search Console setup
Standard tracking for general website performance (e.g., page views, bounce rates, user demographics)
High End ($500):
Advanced Google Analytics setup (including custom events, goals, and e-commerce tracking if applicable)
Google Search Console setup with detailed reporting and recommendations
Additional tracking integrations (e.g., heatmaps, conversion tracking, Google Tag Manager)
Custom dashboards in Google Data Studio for at-a-glance performance insights
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Low End ($150):
Basic Brand Audit
Deliverables: A quick review of your brand’s core elements (logo, colors, messaging) and alignment with your audience.
Outcome: A short report with insights and suggestions for improving your brand’s connection with your target audience.
Competitor Analysis
Deliverables: A high-level review of 1-2 competitors, focusing on their branding and messaging.
Outcome: A competitor comparison highlighting areas for differentiation.
Recommendations for Brand Positioning
Deliverables: Actionable steps to refine your brand’s messaging and visual identity.
Outcome: A concise set of recommendations for improving your brand’s presence.
High End ($600):
Comprehensive Brand Audit
Deliverables: A thorough analysis of all brand touchpoints, including your website, social media profiles, and marketing materials.
Outcome: A detailed report identifying areas to improve brand consistency and audience alignment.
Detailed Competitor Analysis
Deliverables: An in-depth analysis of 3-4 competitors, with insights on their positioning and engagement strategies.
Outcome: A comprehensive competitor review with actionable insights to strengthen your brand’s market positioning.
Marketing Strategy Roadmap
Deliverables: A high-level marketing strategy outlining brand positioning, audience insights, and a content strategy.
Outcome: A clear plan for implementing a more effective marketing strategy, tailored to your business goals.
Consultation Hours
Deliverables: 1 hour of one-on-one consultation to discuss the strategy and next steps.
Outcome: A personalized session to help refine the strategy and ensure effective execution.
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Google Analytics Setup
Low End: Basic setup, ensuring Google Analytics is tracking core website metrics like traffic, bounce rates, and user demographics. Suitable for smaller sites or less complex needs.
High End: Advanced setup with custom events (such as button clicks, form submissions), goal tracking (e.g., leads generated, purchases made), and integration with other tools (e.g., Google Ads).
Google Search Console Setup
Low End: Basic setup to monitor site health, index coverage, and keyword performance.
High End: Setup with more advanced reporting and insights, providing SEO recommendations and alerts for issues like crawl errors or indexing problems.
Tracking Integrations
Low End: Standard tracking for website performance.
High End: Additional tools like Google Tag Manager for more refined tracking (e.g., specific events), or integration with third-party tools like heatmap software for deeper user behavior insights.
Custom Dashboards (High End Only)
High End Only: Setup of custom dashboards using Google Data Studio or other tools, allowing clients to easily track their key performance indicators (KPIs) in one place with visual reports that update in real-time.
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Brand Audit
Low End: A quick evaluation of the brand’s core elements (logo, colors, messaging) and how they align with your target audience’s expectations. This includes a brief review of consistency across major touchpoints like your website and social media.
High End: A comprehensive analysis of all brand touchpoints, including your website, social media profiles, and marketing materials. The audit ensures that your brand is consistent and effectively communicating the desired message across all platforms.
Competitor Analysis
Low End: A brief review of 1-2 competitors, focusing on their brand positioning and messaging. This includes high-level insights into what sets them apart and what opportunities exist for your brand to differentiate.
High End: A detailed analysis of 3-4 competitors, including their brand positioning, audience engagement, and marketing strategies. This includes a full competitor comparison with actionable insights on how to outshine them in the marketplace.
Brand Positioning Recommendations
Low End: A list of actionable steps to refine or improve your brand’s messaging and visual identity. This includes a practical set of recommendations for enhancing brand alignment with your target audience and positioning within the market.
High End: A comprehensive marketing strategy roadmap, including detailed recommendations for brand positioning, audience insights, and a content strategy. This roadmap offers a clear path to boost brand visibility and engagement across various marketing channels.
Consultation Hours
Low End: No consultation hours included.
High End: Includes 1-2 hours of personalized consultation to refine the brand strategy, discuss implementation steps, and address any specific concerns. This one-on-one session helps ensure that the strategy is effectively executed and aligned with your business goals.